Define the intended outcome
Agree whether the objective is a quotation request, booking, useful call or completed purchase. Define qualifying and excluded inquiries. Google describes a conversion action as a specific customer activity valuable to a business; inspect its definition, source and validation rather than treating every conversion as a sale.
Keep the stages separate
Show impressions, ad clicks, tracked contact taps, inquiries actually received, qualified inquiries, quotations and confirmed sales separately where data exists. A WhatsApp link opening does not prove a message was sent. Label manual records as manual rather than claiming an unverified automatic integration.
Identify data sources and limits
Record the source, period, timezone and whether a figure counts people or events. Explain duplicate contacts, returning customers and multiple channels. Test the intended journey and disclose unconnected accounts or unvalidated tracking. Do not assume platform numbers and inquiry logs have identical definitions.
Calculate cost for a defined outcome
Cost per qualified inquiry is the advertising spend for the period divided by the qualified inquiries attributed using the stated method. Separate advertising spend, management and production fees. An illustrative spend of SAR 1,000 and ten qualified inquiries gives SAR 100 each; these are hypothetical figures, not Banyan Art pricing, actual performance or a promise. With zero qualifying inquiries, report no qualifying result rather than a zero cost.
Compare consistent periods
Use complete periods with consistent duration and definitions. Record changes in budget, offer, landing page, opening hours and measurement. Lower costs accompanied by unsuitable inquiries do not establish improved business results. Choose one documented improvement and the measure to review next.
Bring the report back to business outcomes
A return calculation also requires relevant revenue, cost records and an attribution method. Disclose missing evidence. Discuss your Riyadh business, audience, service scope, approved account access and qualification criteria with Banyan Art before agreeing a campaign reporting scope.