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Review eligibility and existing ownership
Check Google’s current requirements for your business type. Identify an authorized manager and search for an existing profile before creating a duplicate. Follow the applicable ownership process where needed.
Prepare consistent public information
Use the actual business name, suitable categories, phone, website and hours. Describe the real location or service area without invented addresses, promotional additions or unsupported claims.
Use genuine authorized photographs
Select relevant images of the business and its work with permission. Do not present reference images or proposed concepts as completed customer work. Review the data that supports the listing.
Maintain access and accuracy
Complete verification through the method Google offers, then review changes. Keep hours and contact information current, document ownership and use authentic customer feedback. Never buy reviews or promise a search ranking.
